I was researching for a lecture on new technologies for my Design & Craft students and I was trawling through the RCA’s website when I came across this project. It’s called Yossarian Lives! and has been set up by RCA graduates through the Innovation Incubator. You sign up and type in a word or phrase and set the parameters for metaphor ‘strength.’ The clever algorithm behind the deceptively simple interface then searches through the web and presents you with images that it decides are metaphors. Some surprising and thought-provoking images have come up – but be warned! Some of the content is occasionally explicit.
This is a great tool for communicators of all disciplines. I conceptualised myself….actually almost as good as googling yourself.